Your Firm Online websites are designed with search engine optimisation in mind. Specific features are added to your website so that the popular search engines (including Google and Yahoo) can find and index your content with ease.
Static URL’s. Many other content management systems rely on complex, long query strings in their URL’s that can look something like: http://www.sampleandsample.com/page.php?category=21&pageid=12. Your Firm Online websites use static URL’s that look like this: http://www.sampleandsample.com/welcome/about-our-firm. This makes it infinity easier to read for both search engines and humans alike, and will increase the likelihood of your site being ranked favourably by the major search engines.
Keyword rich URL’s. Along with static URL’s, Your Firm Online websites include the title of the page in the URL, increasing your page’s relevance to the keywords in the page title.
Content that search engines “see”. Our websites do not use frames and limits the use of syndicated material to that provided by our own servers.
Keyword rich titles. The title of a HTML page is rated highly for relevance with search terms used on the search engines, in particular Google and Yahoo. By combining the keyword rich URL’s as well as automatically inserting the article title into your page title, your keyword density improves dramatically.
Keyword placement. The placement of key words is critical. Keywords are included within pages that correspond to the title of each page. As far as possible, important keywords are incorporated within the website copy near the top of each page.
Automatically generated site map. A sitemap is an integral part of any search engine optimised website. It helps the search spiders crawl and find any new pages added to the site; even those hidden below several layers of links. Your Firm Online websites automatically generate this sitemap for you, so any new content added to your site is found quickly and easily.
Meta keywords and descriptions. Whilst Google doesn’t care much for meta tags, other smaller search engines do. Websites include meta descriptions and keywords as well as meta tags specific to each page.
Fast loading of pages. Websites are designed to upload quickly, an important but often overlooked aspect of website optimisation. Website speed is monitored as part of our SEO Marketing package.
Search engine friendly links. Your Firm Online includes 100% search engine friendly links and an automated search engine friendly sitemap, meaning that your site gets crawled and indexed in its entirety by Google, Yahoo and all other search engines.
Build your own firm blog or article series. Automatically link several articles in a “chain” to form a complete article series where users can jump from one article to the next.
Content expiration dates. Add a special event, invitation, greeting or any other type of content to your site, and set it to auto-expire and disappear from your site on a specific date.
