Welcome

I would like to welcome you to our new website. Over the last ten months there has been a significant investment by us to improve and fine tune our website offering. We have focused a great deal of attention in looking at ways in which we can deliver a comprehensive website offering to accounting firms and at the same time trying to serve the market in which we set out to serve five years ago – the small to mid-size accounting firm.

I am sure you agree when you review our site that accounting firms now have options that have never been provided before. Our new offering includes a new range of design choices for firms, greater emphasis on website optimisation, a comprehensive website analytics package, an upgraded client document storage system, and a new website marketing offering.

With the team at Your Firm Online and Practice Advantage I plan to lift the bar even further and you will see some extensions to these products over the next six months. Our plan is to upgrade or extend each of our products at least every six months, and our next update will be with our email marketing system. The upgrade to that system will occur within the next month.

In addition, our firm marketing resource centre will be avaiable shortly. Our online library will provide accounting firms with a range of marketing tools that they can use to promote their firm. We have over 500 pages of material, from checklists, information sheets, scripts and promotional material that will be progressively uploaded and made available.

I welcome your input and feedback and look forward to speaking with your personally about some of our new developments.

Nic Gadaleta